TY  - BOOK
AU  - Bettman, James R
TI  - An information processing theory of consumer choice
AV  - HF 5832 Bet 
PY  - 1979///
CY  - Reading, [Mass.]
PB  - Addison-Wesley
KW  - CONSUMERS--DECISION MAKING
KW  - INFORMATION THEORY
KW  - INFORMATION PROCESSING
ER  -