Baack, Donald <br/><br/>
Integrated advertising, promotion and marketing communications 
By Kenneth E. Clow and Donald Baack 
 - New Jersey:  Prentice Hall  2002 
 - xxvi, 638p.: ill.  
<br/><br/> Accompanied by a CD-ROM 
<br/><br/><label>ISBN: </label>9780130175786 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.123 Clo