TY  - BOOK
AU  - Baack, Donald
AU  - Clow, Kenneth E
TI  - Integrated advertising, promotion and marketing communications
SN  - 9780130175786
AV  - HF 5415.123 Clo 
PY  - 2002///
CY  - New Jersey
PB  - Prentice Hall
KW  - ADVERTISING
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Accompanied by a CD-ROM
ER  -