TY  - BOOK
AU  - Mathur, U. C
TI  - International marketing management: text and cases
SN  - 9780761936404
AV  - HF 1416 Mat 
PY  - 2008///
CY  - New Delhi
PB  - SAGE Publications
KW  - INTERNATIONAL ECONOMIC RELATIONS--HANDBOOKS, MANUALS, E.T.C
KW  - EXPORT MARKETING--INDIA--MANAGEMENT
KW  - EXPORT MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -