Ross, Herbert L., 1929- <br/><br/>
Introduction to marketing 

 - New York  McGraw-Hill  1984 
 - xii, 560p. : ill. 
 - The Gregg/McGraw-Hill marketing series .
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0070391912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Lyn