TY  - BOOK
AU  - Ross, Herbert L., 1929-
AU  - Lynch, Richard L
AU  - Wray, Ralph D
TI  - Introduction to marketing
T2  - The Gregg/McGraw-Hill marketing series
SN  - 0070391912
AV  - HF 5415 Lyn 
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING
N1  - Bibliography
ER  -