TY  - BOOK
AU  - Taller, Terry
TI  - Introductory marketing
AV  - HF 5415.12 Tal 
PY  - 1977///
CY  - Toronto
PB  - McGraw-Hill
KW  - MARKETING -- CANADA
KW  - RETAIL TRADE -- CANADA
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -