00597nam a2200133 a 4500008004100000050001500041100002900056245014300085260009600228300002000324500001700344650005600361650004600417130307s2012    ||||||||||||||||| ||    u  aTHESIS/MBA  aLesa, Priscilla Munkobwe13aAn investigation into Barclays Bank Zambia Plc's marketing strategy for the junior mega saver savings accountcby Priscilla Munkombwe Lesa  aKitwe:bCopperbelt University, School of Business, Department of Postgraduate studiesc2012  axii, 75p.: ill.  aBibliography  aBARCLAYS BANK-- SAVINGS ACCOUNT--MARKETING STRATEGY  aMARKETING STRATEGY--BARCLAYS BANK--ZAMBIA