Blythe, Jim <br/><br/>
Key concepts in marketing 
By Jim Blythe 
 - Los Angeles  SAGE Publications Ltd  2009 
 - ix, 219p.: ill. 
<br/><br/><label>ISBN: </label>9781847874993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Bly