Lane, W. Ronald <br/><br/>
Kleppner's advertising procedure 
By J. Thomas Russell [and] W. Ronald Lane 
 - 15th ed. 
 - New Jersey:  Prentice Hall  2002 
 - xix, 697p.: ill. 
<br/><br/><label>ISBN: </label>9780130328779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING
<br/><br/><label>LC Class. No.: </label>HF 5823 Rus