00452nam a2200157 a 4500008004100000020001800041050001600059100002000075245008000095250001300175260003700188300002100225350000900246650001600255700002300271151022s2002    ||||||||||||||||| ||    u  a9780130328779  aHF 5823 Rus  aLane, W. Ronald10aKleppner's advertising procedurecBy J. Thomas Russell [and] W. Ronald Lane  a15th ed.  aNew Jersey:bPrentice Hallc2002  axix, 697p.: ill.  a0.09 0aADVERTISING  aRussell, J. Thomas