Wilson, Michael Thomas <br/><br/>
The management of marketing 

 - 2nd ed. 
 - Aldershot, [Hampshire]  Wildwood House  1989 
 - xvii, 173p. : ill. 
<br/><br/><label>ISBN: </label>0704506092 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Wil