TY  - BOOK
AU  - Wilson, Michael Thomas
TI  - The management of marketing
SN  - 0704506092
AV  - HF 5415 Wil 
PY  - 1989///
CY  - Aldershot, [Hampshire]
PB  - Wildwood House
KW  - MARKETING MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -