Kelly, Eugene <br/><br/>
Managerial marketing: policies, strategies, and decisions. 

 - Homewood :  R. D. Irwin  1973 
 - xiv, 490 p. illus. 
<br/><br/><label>ISBN: </label>0256002703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Man