TY  - BOOK
AU  - Kelly, Eugene
AU  - Lazer, William
TI  - Managerial marketing: policies, strategies, and decisions
SN  - 0256002703
AV  - HF 5415.13 Man 
PY  - 1973///
CY  - Homewood
PB  - R. D. Irwin
KW  - MARKETING--MANAGEMENT
ER  -