TY  - BOOK
AU  - Bateson, John E. G
TI  - Managing services marketing
SN  - 0030154723
AV  - HF 5415.13 Bat 
PY  - 1995///
CY  - New York
PB  - Dryden
KW  - SERVICE INDUSTRIES--MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -