TY  - BOOK
AU  - Day, George S
TI  - Market driven strategy
AV  - HF 5415.13 Day 
PY  - 1990///
CY  - New York
PB  - The Free Press
KW  - STRATEGIC PLANNING
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
ER  -