Piercy, Nigel <br/><br/>
Market-led strategic change: transforming the process of going to market. (3rd ed.) 

 - 3rd ed. 
 - Oxford  Butterwoth-Heinemann  2002 
 - xvi, 762p. : ill. 
<br/><br/><label>ISBN: </label>075065225X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING - MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415 Pie