TY  - BOOK
AU  - Mcquarrie, Edward F
TI  - The market research toolbox: a concise guide for beginners. (3rd ed.)
SN  - 9781412991742
AV  - HF 5412.2 Mcq 
PY  - 2012///
CY  - Los Angeles
PB  - SAGE Publications
KW  - MARKETING RESEARCH--METHODOLOGY
ER  -