Kerin, Roger A <br/><br/>
Marketing 
Roger A. Kerin 
 - 8th ed. 
 - New York  McGraw-Hill  2006 
 - xlvi, 733p.: ill. 
<br/><br/><label>ISBN: </label>0071116087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Ker