Kurtz, David L <br/><br/>
Marketing 

 - New York:  Dryden P  1984 
 - xx, 810p. : ill 
 - The Dryden Press series in marketing .
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0030640873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Kur