TY  - BOOK
AU  - Kurtz, David L
AU  - Boone, Louis E
TI  - Marketing
T2  - The Dryden Press series in marketing
SN  - 0030640873
AV  - HF 5415 Kur 
PY  - 1984///
CY  - New York
PB  - Dryden P
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Bibliography
ER  -