Ferrell, O. C <br/><br/>
Marketing 
 contemporary dimensions 

 - 2nd. ed. 
 - Boston  Houghton Mifflin  1980 
 - xii, 399p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0395285003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--CONGRESSES<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Rob