Buzzell, Robert Dow <br/><br/>
Marketing 
 a contemporary analysis 

 - 2nd ed. 
 - New York  McGraw-Hill  1972 
 - xiii, 776p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING<br/>SALES MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415 Buz