TY  - BOOK
AU  - Buzzell, Robert Dow
TI  - Marketing
AV  - HF 5415 Buz 
PY  - 1972///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING
KW  - SALES MANAGEMENT
ER  -