Gross, Charles W <br/><br/>
Marketing 
 concepts and decision making 

 - St. Paul, MN.  West Publishing  1987 
 - xxiii, 700p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0314852425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--DECISION MAKING<br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.135 Gro