TY  - BOOK
AU  - Gross, Charles W
AU  - Peterson, Robin
TI  - Marketing
SN  - 0314852425
AV  - HF 5415.135 Gro 
PY  - 1987///
CY  - St. Paul, MN.
PB  - West Publishing
KW  - MARKETING--DECISION MAKING
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Bibliography
ER  -