Kerr, John R Marketing an environmental approach - Englewood Cliffs, N. J. FT Prentice-Hall 1974 - x, 545p. : ill Bibliography. ISBN: 0135573300 Subjects--Topical Terms: MARKETING--MANAGEMENT--CASE STUDIESMARKETINGMARKETING--SOCIAL ASPECTSMarketing - Case studies LC Class. No.: HF 5415 Ker