TY  - BOOK
AU  - Kerr, John R
AU  - Littlefield, James E
TI  - Marketing
SN  - 0135573300
AV  - HF 5415 Ker 
PY  - 1974///
CY  - Englewood Cliffs, N. J.
PB  - FT Prentice-Hall
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING
KW  - MARKETING--SOCIAL ASPECTS
KW  - Marketing - Case studies
N1  - Bibliography
ER  -