Hasty, Ronald W Marketing - San Francisco : Canfield Press 1975 - xi, 404p. : ill. Bibliography: p. 385-394. ISBN: 0063894076 Subjects--Topical Terms: MARKETING--SOCIAL ASPECTSMarketing - Case studiesMARKETING--MANAGEMENT--CASE STUDIESMARKETING LC Class. No.: HF 5415 Has