TY - BOOK AU - Hasty, Ronald W AU - Will, R. Ted TI - Marketing SN - 0063894076 AV - HF 5415 Has PY - 1975/// CY - San Francisco PB - Canfield Press KW - MARKETING--SOCIAL ASPECTS KW - Marketing - Case studies KW - MARKETING--MANAGEMENT--CASE STUDIES KW - MARKETING N1 - Bibliography: p. 385-394 ER -