Rudelius, William <br/><br/>
Marketing (9th edition) 
by Roger A. Kerin; Steven W. Hartely; William Rudelius 
 - 9th edition 
 - Boston Burr Ridge, IL  McGraw-Hill/Irwin  2009 Boston Burr Ridge, IL  McGraw-Hill  2009 
 - xlvii, 742 pages : illustrations 
<br/><br/><label>ISBN: </label>9780073404721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>hf 5415 Ker