TY  - BOOK
AU  - Rudelius, William
AU  - Hartley, Steven W
AU  - Kerin, Roger A
TI  - Marketing (9th edition)
SN  - 9780073404721
AV  - hf 5415 Ker 
PY  - 2009///
CY  - Boston Burr Ridge, IL
PB  - McGraw-Hill/Irwin
KW  - MARKETING
ER  -