Baker, Michael John <br/><br/>
The marketing book. (5th ed.) 
edited by Michael J. Baker 
 - 5th ed. 
 - Oxford:  Butterworth-Heinemann  2003 
 - xxi, 834p. : ill. 
<br/><br/> Includes bibliographical references  
<br/><br/><label>ISBN: </label>0750655364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Bak