TY  - BOOK
AU  - Proudman, A.J
TI  - The marketing casebook
SN  - 0852272413
AV  - HF 5415 Pro 
PY  - 1980///
CY  - London
PB  - Associated Business P
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING MANAGEMENT -- CASE STUDIES
KW  - MARKETING -- CASE STUDIES
ER  -