Ferrell, O. C <br/><br/>
Marketing: concepts and strategies 

 - 7th.ed 
 - Boston:  Houghton Mifflin Co  1991 
 - Various pagination 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0395433584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 Pri