TY  - BOOK
AU  - Ferrell, O. C
AU  - Pride, William M
TI  - Marketing: concepts and strategies
SN  - 0395433584
AV  - HF 5415 Pri 
PY  - 1991///
CY  - Boston
PB  - Houghton Mifflin Co
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING
N1  - Includes index
ER  -