Banasiewicz, Andrew D <br/><br/>
Marketing database analytics: transforming data for competitive advantange. 
by Andrew D. Banasiewick. 
 - New York  Routledge  2013 
 - xiv, 376p.: ill. 
<br/><br/> Includes an index. 
<br/><br/><label>ISBN: </label>9780415657884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- DATABASES<br/>DATABASE MANAGEMENT<br/>MARKETING -- DATA PROCESSING
<br/><br/><label>LC Class. No.: </label>HF 5415.125 Ban