TY  - BOOK
AU  - Banasiewicz, Andrew D
TI  - Marketing database analytics: transforming data for competitive advantange
SN  - 9780415657884
AV  - HF 5415.125 Ban 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - MARKETING -- DATABASES
KW  - DATABASE MANAGEMENT
KW  - MARKETING -- DATA PROCESSING
N1  - Includes an index
ER  -