Groucutt, Jonathan <br/><br/>
Marketing: essential principles, new realities 
Jonathan Groucutt 
 - London  Kogan Page  2004 
 - xix, 540p.: ill. 
<br/><br/><label>ISBN: </label>0749441143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 GRO