Needham, Dave <br/><br/>
Marketing for higher awards 
Dave Needham...[and others] 
 - Oxford:  Heinemann  1999 
 - iv, 380p.: ill. 
<br/><br/><label>ISBN: </label>043545529X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415 Mar