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  <titleInfo>
    <title>Marketing (Fourth edition)</title>
  </titleInfo>
  <name type="personal">
    <namePart>Levy, Micheal</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Grewal, Dhruv</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>McGraw-Hill Education</publisher>
    <dateIssued>2015</dateIssued>
    <edition>Fourth edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xiii, 497 pages : illustrations</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Dhruv Grewal, Micheal Levy</note>
  <subject authority="lcsh">
    <topic>MARKETING</topic>
  </subject>
  <subject>
    <topic>CONSUMER BEHAVIOUR</topic>
  </subject>
  <subject authority="lcsh">
    <topic>INTERNET MARKETING</topic>
  </subject>
  <subject authority="lcsh">
    <topic>ADVERTISING</topic>
  </subject>
  <subject authority="lcsh">
    <topic>MARKETING RESEARCH</topic>
  </subject>
  <classification authority="lcc">HF 5415 Gre</classification>
  <identifier type="isbn">9780077861025</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">210326</recordCreationDate>
  </recordInfo>
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