TY  - BOOK
AU  - Perreault, William D
AU  - Mason, Charlotte H
TI  - The marketing game!: with student CD-ROM. -- 3rd ed
SN  - 0256139881
AV  - HF 5415.135 Mas 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MANAGEMENT GAMES
KW  - MARKETING--DECISION MAKING
N1  - Accompanied by a CD-ROM
ER  -