Rines, Michael <br/><br/>
Marketing handbook 
edited by Michael Rines 
 - 2nd.ed 
 - Aldershot  Gower in association with Marketing magazine  1981 
 - xvii, 372p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0566022001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT--CASE STUDIES<br/>MARKTEING - HANDBOOKS, MANUALS, ETC
<br/><br/><label>LC Class. No.: </label>HF 5415 Mar