Davis, Kenneth Rexton, 1921- <br/><br/>
Marketing management 

 - 5th ed. 
 - New York  John Wiley and Sons  1985 
 - xviii, 841p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0471895326 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Dav