TY  - BOOK
AU  - Davis, Kenneth Rexton, 1921-
TI  - Marketing management
SN  - 0471895326
AV  - HF 5415.13 Dav 
PY  - 1985///
CY  - New York
PB  - John Wiley and Sons
KW  - MARKETING--MANAGEMENT
KW  - MARKETING--MANAGEMENT--CASE STUDIES
N1  - Bibliography
ER  -