Jolson, Marvin A <br/><br/>
Marketing management 
 integrated text, readings, and cases 

 - New York  Macmillan  1978 
 - x, 628p. : ill. 
<br/><br/> Bibliography. 
<br/><br/><label>ISBN: </label>0023611804 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Jol