TY  - BOOK
AU  - Shapiro, Stanley J
AU  - Chebat, Jean-Charles
TI  - Marketing management
SN  - 0060459557
AV  - HF 5415.13 Sha 
PY  - 1974///
CY  - New York
PB  - Harper and Row
KW  - MARKETING--MANAGEMENT--CASE STUDIES
KW  - MARKETING--MANAGEMENT
N1  - Bibliography
ER  -