@book{50463,
	author = {Mullins, John W and Mullins, John W. (John Walker)},
	title = {Marketing management: a strategic decision-making approach. (5th ed.)},
	publisher = {McGraw-Hill},
	year = {2005},
	series = {McGraw-Hill/Irwin series in marketing},
	address = {New York:},
	edition = {5th ed.}
}