Mullins, John W <br/><br/>
Marketing management: a strategic decision-making approach. (5th ed.) 
John W. Mullins...[and others] 
 - 5th ed. 
 - New York:  McGraw-Hill  2005 
 - xxiv, 520p.: ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0071111697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF 5415.13 Mar